About The Brand

Reality Based® is more than just a brand; it's a movement. We create apparel that stands for truth, tradition, and unapologetic expression. Our clothes are a statement, a rebellion, and a megaphone for those who live boldly and authentically.

Our Vision

At Reality Based®, we embrace traditional values while supporting the modern masculine man. Our mission is to create high-quality, American-made apparel that reflects the strength and authenticity of our community. We believe in supporting family values and empowering the next generation through our charitable initiatives.

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Proudly USA Printed

We deliver premium custom merchandise with unique, high-quality designs printed on rigorously tested blank products like hoodies, shirts, and iPhone cases. We print locally in the USA for American orders and in Australia for Aussie orders, ensuring quick delivery and superior quality.

Serving thousands of customers worldwide, we guarantee vibrant, long-lasting prints on every item, reflecting our commitment to truth, tradition, and unapologetic expression.

About Us

Meet The Founders

Jake Julius

Jake Julius is a passionate advocate for traditional family values and the visionary behind Reality Based®. Known for his honest and fearless commentary on RattleSnakeTV, Jake believes in creating apparel that embodies truth and authenticity. For Jake, Reality Based® is more than a brand—it's a way to connect with like-minded individuals who value living unapologetically in truth.

Hayden Lowen

Hayden Lowen is a man who values respect, hard work, and loyalty. His dedication to supporting traditional values and fostering a sense of community is at the heart of Reality Based®. For Hayden, the brand represents a commitment to authenticity and a belief in the good in people. He strives to create a positive impact through every piece of apparel, believing that strength and resilience come from staying true to one’s beliefs.

Eli Dangerfield

Eli Dangerfield is dedicated to promoting strong family values and bringing joy through positive products. He believes in the power of hard work and authenticity, which are reflected in every aspect of Reality Based®. For Eli, the brand is a testament to the importance of standing firm in one’s beliefs and supporting each other as a community. His mission is to create products that inspire and uplift, reinforcing the values he holds dear.

Vincent Edginton

Vincent is a dynamic entrepreneur and skilled videographer. With a keen eye for detail and a passion for storytelling, Vincent creates compelling visuals that resonate deeply with audiences. His innovative spirit and creative drive have firmly established him in the entrepreneurial world, where he continuously seeks new opportunities to grow and make a positive impact on the world.

A Force For Good

At Reality Based®, we believe in giving back. A percentage of our earnings goes to charitable causes that support the youth and promote positive values. We are committed to making a positive impact and supporting the next generation.

Support The Cause
"Reality Based is a celebration of truth and unwavering principles. It's not just a brand, but a movement that embodies courage, integrity, and the power of standing together. For me, it's about creating a legacy that honors traditional values and inspires others to live boldly and authentically."

Jake Julius, Founder